Kelloggs Cards

Kelloggs Cards

Monday, January 6, 2014

1970s Kellogg's Missing Players - Part 1

1970 Kelloggs Missing Players

I found this story on a while back.  It talks about the 1970 Kellogg's set and how it didn't include Hank Aaron and Carl Yastrzemski.  It doesn't get into details as to why these two are not included.  If you know, please pass along that information.  Did Topps have an exclusive deal, did the players not agree to a contract with Kellogg's, did Kellogg's not want them?

For Aaron, he appeared on Topps cards through 1976 but didn't make it into any Kellogg's set until long after his career - 1991.  It would have been nice to get a 1973 and 1974 Kellogg's card of Aaron when he was chasing the home run record.

Yaz didn't appear until 1975, so his first Kellogg's card is (a) more expensive and (b) usually cracked and curled.   Lots of these 1975 don't display well. 

I looked into top players from 1968 - 1972 to see who never showed up in a Kellogg's set.   I'm surprised that they never made cards of Fritz Peterson and Rusty Staub, a guy who was in the 1968 Test Issue.  


  1. Topps did have a exclusive deal with Aaron.. but do not know with Yaz..Kelloggs tried to get one player from each team into the some popular players did not make it cause Kelloggs already had a top player from that team..

  2. They didn't use each team each year. See this.;postID=4546968854394097517;onPublishedMenu=template;onClosedMenu=template;postNum=14;src=postname