Whether looking at a sealed box or the plain wrapper that is inside, neither makes a great display item to a non-collector. The 1991 Kellogg's hockey set sure took a different approach with their mail-in set.
This album is great. It certainly would have been amazing to have seen Kellogg's try this with their baseball and football card sets. Has anyone made anything like this for their sets?
Not only did Kellogg's give their hockey fans this treat, but the album had enough room for many more cards than the 24 included in the set.
Kellogg's also included a letter apologizing for taking so long to get the cards to this consumer.
The bottom half of the letter even states the same thing in French. That's the way things go in Canada.