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Monday, April 20, 2020

Does Anyone Know More About this Kellogg's Football Advertising Item?

I've seen this item on ebay only a few times in the last 10 years.  It is a plastic item with four 1971 football cards on it.  It is about 6.5 inches long and maybe one inch high.  



It looks like it was used to put on a store shelf in the cereal aisle.  Is that what it was used for?

If it was for the cereal aisle that leads to more questions.  First, does this item exist for any other Kellogg's card products? 

I have two of these with the same players shown.  So the second question is are there other versions of this with different players shown?

If it wasn't used in the cereal aisle, then what was its purpose?  Any help would be appreciated.

4 comments:

  1. I saw one of these on a dealer table some time back. He said the same thing, it was a display intended for the shelf price tag channel. I wouldn't swear to which players were on it but I'm pretty sure it was those same four. Wish I had more info.

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  2. It does look like it could have been used on a store shelf. I did collect these cards out of the cereal boxes back in the day but don't recall ever seeing these display strips. I have not completed this set yet and due to the high prices of these cards, I may not ever complete it. Nice find!

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  3. Never seen these before... but it sounds like it'd make a really cool bookmark.

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  4. Luckily, the 1971 football set is a lot easier to get because it lacks the star power of the baseball set of that year. Kellogg's didn't repeat many football players from the 1970 set.

    Thanks for the dealer comments.

    As for a bookmark, it has the curl to it like those slap bracelets that kids used to use. That would screw it up as a bookmark.

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